Truvia – a new natural sweetener?

Written by Amanda on May 24th, 2008 — 8 Comments

What are your thoughts? A natural alternative to the commonly used Aspartame (Equal, Splenda - often rumored to be a carcinogen), launches in 2008 as the new calorie free sweetener by the company Cargill (view PR release here)

It’s Calorie Free
For people watching their caloric intake, using Truvia™ natural sweetener instead of caloric sweeteners is an effective way to help reduce calories in their diet. As a result, Truvia™ can play a role in weight management.

It’s Natural
Rebiana comes from the leaves of the stevia plant, which has been used around the world for centuries. used around the world for centuries. Stevia, a shrub in the chrysanthemum family native to Paraguay, was discovered more than 200 years ago by the Guarani natives who used the leaves to sweeten drinks. Japan has been using stevia commercially for more than two decades, and today, stevia represents 40 percent of the country’s high-intensity sweetener market. Stevia is found on grocery store shelves in Asia and South America in products such as yoghurts, teas and pickled foods.

Too good to be true?

Tags: sweetener, truvia

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Posted in Dieting |

8 Comments to “Truvia – a new natural sweetener?”

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ObsidianBunny

May 24, 2008 at 10:09 pm | Permalink

Nom Nom Nom ^^

CaKaLusa

May 24, 2008 at 11:59 pm | Permalink

i think my brother’s company manufactures something similar to that.

LA2SF_HWY

May 25, 2008 at 3:53 am | Permalink

yeah what he said. i don’t know.

Konrado

May 25, 2008 at 4:24 am | Permalink

u dont need sweet when u know its bad

pinksoda117

May 25, 2008 at 4:42 am | Permalink

is it better than splenda?

merenweninwe

May 25, 2008 at 4:44 am | Permalink

it’s pro skinny – im in!

KyohakuMegami

May 25, 2008 at 11:20 am | Permalink

Do you know if it’s coming to the States?

randyohhhh

May 25, 2008 at 12:38 pm | Permalink

This is big. Stevia is a natural sweetener that has been used a lot. It is popular in Japan and a favorite of “natural” eaters. Truvia uses rebiana, which is a pure form of one ingredient in stevia. See wikipedia on rebiana and all about rebiana for the difference. The active ingredient in splenda is chlorinated, which is about as unnatural as you can get.

By the way, a recent Woody Allen story in the New Yorker has this for its second sentence:
“… the waiter motored over and whispered that the blond little amuse-bouche whose ear I was planning to blow into over gumbo had phoned with an onset of the rams.” I thought of my favorite Mei Sawai look-alike.